Most small business owners and first time web marketers are intimidated by the cost of professional SEO services. Although Search engine optimization is a free method, you have to invest a good sum of money if you'll get the services of professional SEO companies. A smaller investment may be made by enrolling into a DIY seo training program.

Luckily for newbie marketers, seo is not complicated. There are Do It Yourself (DIY) search engine marketing techniques that you can follow easily. For hardcore DIY site owners, here is a no-cost step by step guide for website optimization.

First Stage: Keyword Research

If you already have a blog or web site, then the first step you require to do is to research the right keywords. Use the Google External Keyword Research Tool. It is free and you can use it any time. Get ideas from it and choose keywords that are closely related to your niche market.

You can also use the keyword tool of Overture which one is the pay per click program of Yahoo/Bing network. More on this theme may be found in any good seo training program.

Second Stage: Content Creation

Write quality content regarding your keywords. Whether you are creating articles, a sales page, product descriptions, or any other kind of site content, make sure to incorporate your keywords on them.

Use a keyword on the title or header of the content. Provide keyword-rich subheadings for your content. The main article or content must also have at least 3 - 5 primary keywords. Heavy use of keywords is not suggested. Use enough primary keywords then a sprinkling of related keywords in order to optimize your site content. Apply this rule on all web pages in your website.

Third Stage: Link Building

Link building is the most hard and time consuming part of your DIY SEO. To make your like simpler, you have to begin with the basics first.

First, submit your blog or website to search engine directories. Use the webmaster utilities of Google and Bing. These networks allow webmasters to submit website links. You may also use other online directories but do not spend much time on them.

Second, search for the top blogs in your niche market. Subscribe to those blogs via RSS so that you can get instant updates. Leave comments with your links on high traffic blogs. You will be able to capture some of the traffic generated by those blogs. Blog commenting is also an enjoyable way of popularizing your site links.

Lastly, look for high traffic online classified ads sites. You can advertise your site on these web sites with your links. A good alternative to classified ads web sites is a free press release site. Issue regular press releases with your site links in order to attract web traffic.

DIY search engine marketing isn't difficult but it requires time and effort. Each day, you have to devote at least a few hours for website optimization. You must also create fresh content for your site then follow the standard link building strategies. In just a few weeks of your DIY SEO campaign, your website could land on the top 10 search results on Google and Bing.

Proper search engine marketing needs the right skills and techniques to be used, do yourself and educate yourself by enrolling into a certified seo training program!

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